BFGoodrich Tires today announced the launch of the 2012 “Select-the-Seats” program. Now in its third year, the national contest allows fans to vote via an application on BFGoodrich Tires’ Facebook page (facebook.com/bfgoodrichtires) for their favorite Team BFGoodrich (Team BFG) members to win a coveted spot at the SCORE Baja 1000 or the Ford Racing High Performance Driving School. Adding a twist to the program, the desert racer with the most votes will attend the Ford Racing High Performance Driving School, one of the top pavement racing schools in the country, while the non-desert racer with the most votes will be awarded a seat at the 45th annual SCORE Baja 1000, one of the most challenging off-road desert races in the world.
New this year, participating fans will have a chance to win an off-road adventure trip for two at the Wide Open Excursion driving experience outside Reno, Nev.
In addition to the non-desert driver chosen by Facebook fans, BFGoodrich is also challenging Team BFG members to compete for up to four additional seats at the SCORE Baja 1000 race. Up to two additional drivers will be selected based on their winning at the Sports Car Club of America National Championship Runoffs. The two remaining seats will be awarded to the Team BFG members who best demonstrate how they have upgraded their driving performance using BFGoodrich® tires. Team BFG members must provide examples of their passion for the brand and are responsible for submitting evidence of their results to BFGoodrich by Sept. 1, 2012 for the panel of BFGoodrich judges to review and score.
“The ‘Select-the-Seats’ Facebook program represents BFGoodrich’s commitment to bringing the online community fun and exciting opportunities to interact with their favorite motorsports personalities,” said Duane Thomas, BFGoodrich’s marketing communications manager. “Our loyal fans now have more power to decide and engage with our brand.”
Public voting on the Facebook application will be open from Monday, July 16 at 8 a.m. PST to Friday, Aug. 24 at 6 p.m. PST. All winners will be chosen and announced by the third week of September.
Team BFG is an exclusive group of racing enthusiasts, including on- and off-road drivers and car builders. This year’s members include: