March 2, 2004 BFGoodrich® Tires Launches Control Plus™ Passenger Tire; New Tire Features 65,000-Mile Limited Warranty Greenville, S.C. NOTE: Please be aware that the BFGoodrich Roadside Assistance and Adventure Assurance warranty programs are discontinued as of December 31, 2004. BFGoodrich® Tires is launching the Control Plus™ tire for the mass market. The new tire will cover approximately 58 percent of all passenger cars. The Control Plus tire, available in 30 sizes ranging from 13-to 16-inches, is now available at tire dealerships throughout the United States and comes standard with a 65,000-mile limited tread life warranty and free roadside assistance. The Control Plus tire will be available in both S and T speed ratings. "This is the perfect tire for consumers looking for quality, all-weather performance at a great value," said Thom Peebles, brand director for BFGoodrich Tires. "The Control Plus tire provides our dealers with a tire that covers a vast majority of sizes and vehicles and supports our strategy of streamlining the brand's mass market product offering." The Control Plus tire features: Exceptional all-weather control Outstanding all-season traction Long mileage and even wear and a warranty to back it up Smooth ride and predictable handling Worry-free driving and a quiet highway ride Both white side wall and black side wall designs The Control Plus tire completes the streamlining of the mass market product line by replacing the Control T/A®M80 and the Control T/A®M65. In October 2003, BFGoodrich Tires launched the Traction T/A tire covering the growth trend toward increased performance (T/H/V-rated tires) in both original equipment and replacement. The Control Plus tire addresses the remainder of the mass market. Together, the Control Plus and Traction T/A tires offer a one-brand solution for more than 90 percent of passenger car customers. When consumers purchase new BFGoodrich Control Plus tires, they will be backed by the BFGoodrich Tires Roadside Assistance Program. Through this unique program, consumers call a toll-free number located on the Roadside Assistance card received at the time of purchase. In the event of a flat tire, a qualified service provider will be dispatched to replace the tire with the owner's spare. The program applies only to tires purchased within the United States and is available 24 hours a day, 365 days a year, anywhere in the United States and Canada for 24 months from the date of purchase. BFGoodrich® Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 17 consecutive Baja 1000 wins, the most wins in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.
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