Press Release Article
 
March 31, 2005
BFGoodrich® Tires to Make Maiden Voyage in Wal-Mart FLW Kingfish Series; New Off-Shore Fishing Series Set to Begin Friday
Greenville, S.C.

BFGoodrich® Tires is making its maiden voyage in the Wal-Mart FLW Kingfish Series this weekend, a new professional off-shore fishing series that expands on BFGoodrich Tires' already extensive involvement in professional fishing.

The new series, in its inaugural year, will feature a team of 100 boats and a $1.7 million prize purse. As a sponsor, BFGoodrich Tires will be a visible component of the FLW Kingfish Tour in addition to its involvement in the FLW Redfish Series, the Wal-Mart FLW Tour, the EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.

BFGoodrich Tires will field a Wellcraft 35 CCF boat (powered by triple Evinrude 250 E-Tec engines) captained by Conrad Lau of Neptune Beach, Fla. Lau will be accompanied by a team of four professional off-shore anglers for the series. BFGoodrich Tires team members include: Chelsea Lau of Neptune Beach, Fla., Andy Seeker of Jacksonville, Fla., Larry Porter of Neptune Beach, Fla. and Bruce Woodard of Jessup, Ga. Conrad Lau has been kingfishing competitively since 1990 and has numerous top five and top 10 finishes to his credit.

"The Wal-Mart FLW kingfishing series is a great addition to the sport and it presents a ton of new opportunities," said Lau. "We're really proud to be associated with BFGoodrich Tires. They are a strong supporter of professional and amateur fishing and we're looking forward to representing them at each of the tournaments this year."

"Anglers and their families represent a key demographic for BFGoodrich Tires and are extremely loyal consumers," said Thom Peebles, BFGoodrich Tires brand director. "The sport of off-shore fishing is growing at an extremely rapid pace and our involvement in the series not only demonstrates our commitment to the sport of professional fishing, but to the millions of people that fish each year."

The Wal-Mart FLW Kingfish Series will feature four qualifying tournaments with the top 50 boats following those four events moving on to the series championship to be held on the Gulf Coast in Mississippi.

2005 Wal-Mart FLW Kingfish Series Schedule
April 1 Fort Pierce, Fla.
June 10 Venice, La.
July 8 Mayport, Fla.
Sept. 16 Southport, NC
Oct. 13 D'Ilberville, Miss. (Championship)
As a Wal-Mart FLW Kingfish Series sponsor, BFGoodrich Tires will be featured in a variety of media formats, most notably the "FLW Outdoors" television program on Fox Sports Net. BFGoodrich Tires will also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays, signage at tournaments and use of the "Proud Sponsor of FLW Outdoors" logo on its products.

BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world.

BFGoodrich Tires has built its reputation on using motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1000 wins, the most wins in rock-crawling history and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own.




 
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