initcode.html
 |
|
 |
April 7, 2005BFGoodrich® Tires Launching Limited-Edition Mud-Terrain T/A®KM Tire; New Tire Fits 22-inch Wheels & Features Concept Tread Design Greenville, S.C. BFGoodrich® Tires is launching a limited-edition version of its highly popular Mud-Terrain T/A®KM off-road tire. The new tire (size: LT335/55R22) features a concept tread design and fits 22-inch wheels. The new tire will be available to BFGoodrich Tires dealers on May 1, 2005. "This is the first time we have ever launched a limited-edition tire and it's also the first ever off-road tire designed to fit 22-inch wheels," said Gary Enterline, light truck tire category manager for BFGoodrich Tires. "The new size is aimed at consumers who are customizing their trucks and SUVs and want an off-road look on a larger wheel diameter." The new tire will be available to BFGoodrich Tires dealers on May 1, 2005 and is based on a prototype design that BFGoodrich Tires initially showcased at the recent SEMA Show aboard a custom Fox Racing SMA HUMMER H2 SUT. The design of the tire is based on the Krawler T/A®KX tire, which has won more rock crawling championships than all of its competition combined. The limited-edition tire, while providing excellent off-road traction, also offers the right combination of style and performance for use on the street. "This tire exemplifies the BFGoodrich Tires' approach to segment leading products designed by enthusiasts, with enthusiasts for enthusiasts," said Thom Peebles, BFGoodrich Tires brand director. In order to test consumer reception to the tire, BFGoodrich Tires used concept tires and consumer surveys at numerous off-road motorsports and trade show events to gauge reactions to the design to give consumers a voice in the tire's future. "What makes this tire unique is that consumers have had a direct impact on the design," said Enterline. Designed to fit a 22-inch wheel, the new Mud-Terrain T/A®KM tire addresses the growing trend of larger wheel diameters, both in the original equipment and the replacement tire markets, and features an aggressive, performance-oriented tread pattern that resonates with the tire marketplace. What is the future of the tire? "We'll gauge the interest of our customers to see how the tire is received. If successful, this limited-edition tire could be the basis for the design of the next generation Mud-Terrain T/A®KM tire line including a full range of sizes," said Enterline. The new Mud-Terrain T/A®KM tire features a massive tread pattern that is one of the largest light truck treads the brand has ever produced. The concept tire includes BFGoodrich's proprietary TriGard sidewall construction, which features three heavy-duty plies and an extremely capable, go-anywhere tread design. The tire also features DiggerLugz technology, giving it the ability to power through the most difficult terrain and conditions in the world and leave the competition literally eating its dust. Limited Edition Mud-Terrain T/A®KM Tire Specs:
BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. BFGoodrich Tires has built its reputation on using motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1000 wins, the most wins in rock-crawling history and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. |
 |
|
| All press releases for: 2007 2006 2005 2004 2003 2002 2001 | |
