Press Release Article
 
August 8, 2003
BFGoodrich® Tires Mud Terrain Named Top 10 Most Influential Off-Road Products By JP Magazine
Greenville, SC

NOTE: Please be aware that the BFGoodrich Roadside Assistance and Adventure Assurance warranty programs are discontinued as of December 31, 2004.

BFGoodrich® Tires Mud Terrain T/A® KM has been named one of the top ten most influential off-road products by JP magazine, the magazine for Jeep enthusiasts.

"We are very pleased to receive this honor from JP magazine," said Thom Peebles, brand director for BFGoodrich Tires. "The Mud Terrain T/A is a part of BFGoodrich's long-term commitment to off-roaders everywhere. Since its launch in 1980, the Mud Terrain has become the standard by which all other off-road tires are measured."

The BFGoodrich Mud Terrain T/A KM was the only tire to be named in the top ten list of most influential products and has matured from an impressive off-road racing history. The tire is known as the brand's rock-climbing, mud-eating, terrain-taming king of off-road tires.

Like its predecessors, the latest generation mud-terrain performer has earned its stripes in competition. The tire includes BFGoodrich TriGard sidewall construction featuring three plies and a go-anywhere tread design. The tire also features BFG's DiggerLugz™ giving it the ability to power through the most difficult terrain and conditions in the world.

Coupled with its aggressive looks, outstanding wear and reduced road noise, the Mud Terrain comes with the company's Adventure Assistance Program offering consumers in the U.S. and Canada with 24-hours-a-day, 365- days-a-year assistance for up to 24-months from the date of original purchase.

BFGoodrich® Tires, made for people looking to take control of the driving experience, combine technological expertise with the knowledge gained in motorsports to offer a traction advantage for almost every type of vehicle and driving preference.




 
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