Press Release Article
 
September 16, 2005
BFGoodrich® Tires Challenges You to Drive, Watch and Win at NOPI Nationals
Atlanta, G.A.

BFGoodrich® Tires, maker of The World's Hottest Street Tire™, is turning up the heat at this year's NOPI Nationals in Atlanta with the opportunity for enthusiasts to drive, watch and win. Driving BFGoodrich's efforts at NOPI is the BFG Challenge, getting enthusiasts into the driver's seat of a new 2006 Mitsubishi Eclipse GT. In addition, Kousuke "Mad" Kida, president of Signal Auto, will give rides to consumers in the Signal Auto Skyline GTR. To top this all off, enthusiasts will have the opportunity to win a car load of great products with the NOPI Extreme Scavenger Hunt.

BFG Challenge
The BFG Challenge will put consumers in the driver's seat of a 2006 Mitsubishi Eclipse GT equipped with the hottest family of ultra-high-performance tires—the g-Force™ T/A. The BFG Challenge will be open for NOPI attendees on Saturday, Sept. 17 from 9 a.m. to 8 p.m. and Sunday, Sept. 18 from 9 a.m. to 5 p.m. in the Earnhardt parking lot at Atlanta Motor Speedway. Participants can register at the BFG Challenge to drive an Eclipse GT and compare the g-Force T/A® family of tires with other competitor brands. Experts from BFGoodrich Tires and event partners Mitsubishi, Castrol SYNTEC and KÖNIG® Wheels will be on hand to answer any questions.

"The BFG Challenge offers NOPI fans a hands-on experience with one of the hottest cars on the market, with the hottest tire on the market," said Owen Schiano, brand director for BFGoodrich Tires. "With the BFG Challenge we will prove why BFG tires are The World's Hottest Street Tires and, in my opinion, there is no better place than at Atlanta Motor Speedway in front of thousands of automotive enthusiasts."

In addition, Kousuke "Mad" Kida will be on hand breaking the 1g barrier while cornering, accelerating and braking in an amazing Signal Auto Time Attack Skyline GTR equipped with g-Force T/A®KD street tires.

NOPI Extreme Scavenger Hunt
While soaking in all of the great sights NOPI has to offer, enthusiasts with cameras or picture phones will be able to enter the NOPI Extreme Scavenger Hunt. To participate with a digital camera, consumers will capture images in four categories: Most Extreme BFGoodrich® Tire, Wildest KÖNIG® Wheel, Coolest Shot of the Castrol® SYNTEC® Logo and the Most Outrageous Car Show Moment. Participants will submit their digital photos when they register online at BFG.textamerica.com.

Participants also can use their picture phones to enter the NOPI Extreme Scavenger Hunt by sending their images to: Most Extreme BFGoodrich® Tire (text to bfgtires@tamw.com), Wildest KÖNIG® Wheel (text to konig@tamw.com), Coolest Shot of the Castrol® SYNTEC® logo (text to castrol@tamw.com) and Most Outrageous Car Show Moment (text to nopi@tamw.com). Picture phone participants must also register online at BFG.textamerica.com.

Anyone who has registered and uploaded at least one photograph has a chance to win. Prizes will be given out for each category and one winner will be randomly chosen for the grand prize package including:

  • A set of four BFGoodrich® g-Force T/A®KDW tires
  • A set of four KÖNIG® wheels
  • An Eibach Pro Kit or Sport Line Kit
  • A one-year supply of Castrol SYNTEC motor oil
  • An Eclipse car-audio system
  • $200 of NOPI Merchandise
"The NOPI Extreme Scavenger Hunt brings the NOPI experience full circle," said Schiano. "People will test our products, see professionals prove their greatness and then actually get a chance to win those products for themselves. And with a grand prize including a set of BFGoodrich g-Force T/AKDW tires and a car-load of other prizes, one winner is going to be driving around in style."

BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground.

Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, sports car, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1000 wins, the most wins in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.




 
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