October 24, 2006
Climbing the (rock) walls with 2004 Super Modified UROC Champion Tracy Jordan
GREENVILLE, S.C.

Tracy Jordan, sometimes known as 'the Steel Horse Cowboy', was the 2004 UROC Super Modified Class Champion. He also is an off-road desert racer, competing in the venerable Baja 1000. Whether he's defying the dessert heat or getting vertical on a slickrock wall this versatile driver is riding on BFGoodrich^® tires.

How did you first get into rockcrawling?
"I've been involved since '99. I rockcrawled for about three months and then competitions came around. That's when ARCA started out.

What made me want to compete? I met the wrong people. (laughs) I've been competitive at everything I do. I got the bug right off the bat."

How important are tires to you?
"They're pretty much the most important thing. BFGoodrich was the first to come out with a compound tire that really dominated the rock. They've got a really good tread pattern and really good compound.

In 2002 we were the first team to try BFGoodrich tires out in the rockcrawling world. BFGoodrich still has a compound that is unmatched. Nobody's got it yet. It's still the best proven compound. In my eyes there isn't a better tire."

What do you love about rockcrawling?
"Just working together with the spotter, getting a perfect score. That's my drive for every event. Picking a line and running the course like driving down the highway. And, of course, holding a trophy up for all your sponsors. You've proven your worth for these guys who do so much for us."

Where is your favorite spot to rockcrawl?
"My favorite course is Cedar City, Utah. Really anything on real rocks is what I love. It's where we came from. Everything's real. Unpredictable.

We're also looking forward to a UROC Series win and a WEROC Series (UROC Extreme West Nationals) win. I've never won both back to back."