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November 4, 2003 BFGoodrich® Tires Rolls Out New 20-Inch All-Terrain T/A®KO; New Tire Merges Off-Road Performance with Street Style Las Vegas NV NOTE: Please be aware that the BFGoodrich Roadside Assistance and Adventure Assurance warranty programs are discontinued as of December 31, 2004. BFGoodrich® Tires has developed three new 20-inch All-Terrain T/A®KO tires aimed at the growing marketplace for larger rim diameter light-truck tires. 
The new sizes are: LT285/55R20LRD, LT325/60R20LRD and 37X12.50R20LRD. The new All-Terrain T/AKO is designed to blend off-road performance with street style. The 20-inch tire was designed to offer enthusiasts the best of both worlds and is the first tire specifically built to target this growing market.
"When we talked to consumers and dealers about a new product, the words All-Terrain and the number 20 kept coming up," said Thom Peebles, BFGoodrich Tires brand director. "The larger diameter not only offers a choice for those consumers looking for larger tires for their pick-up trucks and SUVs, it also gives customers a new addition to the respected All-Terrain line to offer at their dealerships." The first vehicle to come standard with a 20-inch tire was the 2001 Ford F-150 Harley Davidson edition. Dodge then introduced a 20-inch tire as an option on the 2002 Dodge Ram pickup, which continues to be offered on current model-year pick-up trucks. The Rubber Manufacturers Association predicts that more than 100,000 20-inch replacement tires will be sold this year. That number represents more than a 10 percent increase in replacement tire sales versus 2002. The BFGoodrich All-Terrain T/AKO is America's best selling all-terrain tire. Featuring go-anywhere traction and an earned reputation for durability, the All-Terrain T/AKO provides exceptional treadlife and peace of mind in any terrain. Constructed using BFG's patented TriGard™, three-ply sidewall construction, the new tire offers unmatched durability along with great looks. Benefits of the tire include:
The new tire is covered by BFGoodrich's Adventure Assurance Program. If you purchase the 20-inch All-Terrain T/AKO tire in the United States and get stuck while off-road, we'll send a truck to get you anywhere in the United States and Canada. It's the industry's first and only roadside assistance program that incorporates a manufacturer's off-road assistance program. BFGoodrich® Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground. Success on the street begins with winning on the track, and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 17 consecutive Baja 1000 wins, the winningest tire in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. |
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