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November 4, 2003 BFGoodrich® Tires Sponsors SEMA's Off-Road Action Center; Watch A Team Turn A Chevy Silverado Into An Off-Road Machine Las Vegas NV BFGoodrich® Tires is bringing one of the most influential off-road products of all time to SEMA's Off-Road Action Center at the Las Vegas Convention Center (Upper Level/South Hall) on November 4-5, 2003. The BFGoodrich Tires Mud-Terrain T/A®KM will be a key addition as a team of automotive professionals turns a Chevrolet Silverado Z71 pick-up truck into an off-road machine. The BFGoodrich Mud-Terrain T/AKM has developed a reputation for being one of the world's most durable and best performing off-road tires and is known as the brand's rock-climbing, mud-eating, terrain-taming king of off-road tires. Most recently, the tire was named one of the top ten most influential off-road products by JP magazine, the magazine for Jeep enthusiasts. The Mud-Terrain T/AKM was the only tire to be named in the magazine's top ten list of most influential products and has matured from an impressive off-road racing history. BFGoodrich Tires is one of a few select show exhibitors demonstrating how easy it is to install their product and how it contributes to creating a vehicle customized specifically for off-road use. The Off-Road Action Center will feature live product installations beginning on Tuesday, November 4 and ending on November 5. The event is free to show attendees and runs daily from 9:00 a.m. to 5:00 p.m. Spectators and visitors can witness BFGoodrich Mud Terrain T/AKM tire installation from 2:00-4:00 p.m. on Thursday, November 5. The Off-Road Action Center will also host a live interview with Gary Enterline, creator of many of BFGoodrich's most recognized off-road tires beginning at 2:00 p.m. on November 5. In addition to tires, the truck will be customized with such products as bedliners, tonneau covers, grille guards, grille inserts, step bars, and headlight covers, showing how easy it is to install these specialty auto products. BFGoodrich® Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 17 consecutive Baja 1000 wins, the winningest tire in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. |
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