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November 5, 2002 BFGoodrich® Tires Unveils New Website Las Vegas, NV BFGoodrich® Tires have never looked better online, and the brand's highly interactive new website has all the right stuff to keep web surfers coming back. The website, www.bfgoodrichtires.com, which received a thorough overhaul, was announced to the public at the NOPI Auto Show on Sept. 21 and 22. "We are confident that this is the website for all BFGoodrich Tires fans, whether they are already using our product or they want to get to know our brand better," said Thom Peebles, brand marketing manager, BFGoodrich® Tires. "When it comes to authentic performance, our brand is completely captured by the presentation of all the racing activities we are involved in and the broad selection of auto and product styles that appeal to our consumers. The web provides a unique medium to showcase our products, merchandise, motorsports and events involvement." The website features a unique "style selector," which allows the site user to customize the site to his/her preferences based on his/her driving style during the initial visit, and can remain that way for subsequent visits. Other new areas include an "Ask the Experts" section, a "Newsroom" section featuring downloadable graphics and photos for the media and a revamped forum for auto enthusiasts' chat. BFGoodrich® tires, made for people looking to take control of the driving experience, combine technological expertise with the experience gained in motorsports to offer a traction advantage for almost every type of vehicle and driving preference. |
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