What does BFGoodrich mean to you?
In 2015, I got an email from [a global brand manager at BFGoodrich]. She invited me to Frozen Rush in Maine that winter. When we finally met in person, it was like being welcomed into the family—and the same principles and values for Jeep Life live in the entire BFGoodrich family.
What is your favorite part about four-wheeling?
I love seeing someone new try a difficult trail. At first, they’re completely overwhelmed by the obstacle in front of them. But once everyone starts helping, you instantly see them grow, reaching a little deeper for the courage to step outside their limits. No matter your background, age, gender or economic status, wheeling outside your comfort zone with others who are willing to help you teaches life lessons you won’t find anywhere else. And you’ll have fun doing it.