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Rubicon Ready: What to Bring and What to Leave at Home

Veteran Jeeper Larry Madrid offers his expert tips and essential packing list that make conquering the great Rubicon an unforgettable off-roading adventure.
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BFGoodrich Goes Digital

Introducing OnTrail by BFGoodrich®. The social mapping and navigation guide app built by off-roaders, for off-roaders.

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A Vow To Explore

Meet Madelyn Holmes & her adventure companion: her modified Suzuki Jimny. She has made it custom to fit her needs and tackle any terrain. Learn more!

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Navigating A Wonder of the World

Victor Nguyen & his outfitted 4Runner take on some of Nature's most incredible feats - including a trip to the Grand Canyon for a view not many have seen.

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Discovering Purpose on the Open Road

For John & Tracy, life is about the moments of getting out & doing what you love. Searching for Sero did just that - a two-year photo project about finding more than just happiness in the outdoors.

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To the Edge of the World and Back

Kelly Lund & Ally Coucke didn’t know how long they’d be living out of the truck with their 2 dogs, so they made sure to prep it for the long haul.

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Overlanding Down Under

Overland expert Andrew St. Pierre White shares his favorite memories from his first journey along the Canning Stock Route.

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Kings of the North

In December 2016, Eddy Gotink & 5 fellow off-roaders made their way to North Cape, Norway. Their reward? Communion with nature, the Northern Lights, and a lifetime of memories.

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An Unusual College Drop-Off

Marty Lawrence was always an avid outdoorswoman, but weekend OEX event permanently inspired her to always take the scenic route.

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Desk to Glory

With a little planning and a favor or two, Richard & Ashley Giordano fully embraced the simple life when they quitting their jobs to be full-time adventurers.

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Modding a Better Future

Tom Holm is on a mission to better the world, one build at a time, with EcoTrek Foundation’s environmentally friendly expedition vehicles.

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Building Your Own Oasis

Visit Mojave Road via Ken Little and his 2008 Dodge Ram and learn about his off road adventure. Find tips for your off roading trip through Mojave!

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Project Blobeye

From the streets of Las Vegas to the desert roads of the southwest, no route is off-limits for Parker Pulido and his personally customized 2004 Subaru Impreza WRX.

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The Stress Busting Secrets of Off-Roading

What do you get when you combine the stress-relieving powers of driving and nature? We explored the secrets to maximize the off-roading stress release experience.

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The Must-Drive List: North America

We set out to define the “Must-Drive List” for North America. With input from the BFGoodrich community, here are some destinations to add to your list.

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Dune the Weekend Right

Three friends pack up their Jeep Wrangler and head to Silver Lake State Park in Michigan to explore the Dunes.

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Building to Get Away from it All

We compiled a list of National Parks that lie off the beaten path, so you can dodge the crowds while getting away from it all.

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Responsible Off-Roading: Not an Oxymoron

We sat down with Steph Pond & Jess Saddlier to talk about what it means to off-road responsibly.

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The First Run

Pro-surfer and avid four-wheel driver Mikey Wright convinces his wife to try off-roading for the first time.

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Heading Offmain

Meet Steph and Jess, two women who were inspired to turn off the main drag and create a new kind of offroad community.

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No Pics, But It Definitely Happened

We asked drivers for a roadside story they wish they had photographic proof of — then, we turned their words into AI-generated images.

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If it’s important to you, protect it.

In the latest from the garage, off-road advocate and hall of famer, Del Albright, gives the 101 on protecting our trails.

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Have a Story? Contact Us.

We're always searching for the coolest builds, or your greatest adventure and we'll check it out.

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