A Lasting Legacy
Jim went on to race, design, and make headlines with BFGoodrich for 11 years. Starting in 1985, they made history with Porsche, racing two customized Porsche 962s — the most popular car in the IMSA GTP series at the time. In ‘85, the cars finished 1st and 2nd at the IMSA Riverside 600 Kilometers race. The cars continued to dominate throughout the 80s, culminating in the team’s crowning achievement in 1989 at the Daytona 24 Hours, when the #67 car took the overall win.
It was a wildly different kind of relationship than Jim had ever enjoyed with a racing partner. Engineers, not marketers, ran the program. They weren’t afraid to fail, and they had a higher calling than simply collecting trophies. They were out to make tire history. And week after week, race after race, podium after podium, they did.
“I probably spent 40 hours a week talking to the engineering team, making dozens of tire prototypes a season. And they listened! Then, they would come up with a tire that we thought was the best tire for that particular race.
This was a lot of extra work, but it paid off. And now, it’s standard practice. Look at other brands and racing circuits — they’re paying attention to week-to-week tire performance decades after we started to. Racing today, as it pertains to tires, was completely changed by BFGoodrich.”
Jim estimates that BFGoodrich made close to 500 unique tire prototypes for his race cars as they iterated their way to success together. The engineering lessons amassed during this period live on in every street and racing tire the company makes to this day.