“How the Sausage is Made.”
Grip is a relentless pursuit. It involves expertise in wide-ranging disciplines like computer simulation, chemistry, meteorology, geology, material science, structural engineering, and much more. Importantly, it also requires expertise in driving and in life. This work demands a little dirt beneath the fingernails, a little sand in the hair, and a genuine passion for the great, mud-splattered world that we tune for.
It may be perfected in the lab, but grip is always born out in the real world. On the slimy floors of slaughterhouses, on the snowy highways of the American Midwest, and on the unforgiving racecourses of events like the Baja 1000 or the Mint 400. Infinitely demanding and far from predictable, the real world continues to be the ultimate muse for the engineers at BFGoodrich Tires.
“You can't just sit behind a desk and think up the next big thing for tires. You need to get out there and get your hands dirty. At BFGoodrich, the same people who design the tires are out at motorsports events supporting racers, trying out different tread patterns in the field, and seeing what works under the toughest conditions. Everyone is encouraged to get out there, because that's how you learn. ” – Brandon Sturgis
Life, inspiring science, enabling life.
Rinse, tune, repeat.