Dabbling
Working on cars made her so happy, she started going to school for it. But that didn’t end up being quite as fun as she’d hoped. It wasn’t the right path for her either. The right path, as it turned out, was one that was being invented right before her eyes.
“I was already in the garage all the time and I knew I was comfortable in front of a camera, so I started some car accounts on social media. This was before the word ‘influencer’ was a thing. I had no idea there was a ‘job’ somewhere in this. I was just dabbling. Then, things started to happen and I blew up a bit. I was miserable at school, and that momentum gave me the confidence to focus on social media for a while.”
Gabby’s social channels, paired with working on cars, gave her a bigger creative outlet than she’d ever found at school or on set as a model. It was the perfect mix of learning, performing, and experimenting. As she taught herself to tinker with her car, she also tinkered online with her content, quickly gathering a following — and with it some attention from brands — along the way.
Throughout the following years, true to her trial-and-error spirit, Gabby dabbled in many types of motorsports competitions and worked on many types of vehicles. After that 1987 Honda CRX came a tuner-style Subaru WRX, a BMW e46, and she even helped build a 1951 Chevy 3100 truck for a TV show. Today, Gabby primarily competes in drift competitions with her 1999 C5 Corvette. She also off-roads for fun in a 2023 Ford Bronco, and has also competed in the Mint 400 race in an off-road limousine. Her one constant is that she always stays open to new possibilities, and follows what works for her.
With both working on cars and building a personal brand on social media, Gabby approached her work much like she did modeling. Instead of going on loads of auditions each week, she wrote loads of outreach emails and created loads of content, knowing that only a few of these opportunities would “blow up” or lead to a partnership. As a budding “influencer,” that attitude served her well. In one year, she attended SEMA, got a TV gig in Utah in the automotive space, attended her first Mint 400, and hit 70 thousand followers.
Suddenly, Gabby was no longer dabbling.