We encourage failure because we know where it leads: straight to the lesson. To the good stuff. Wisdom, success, and fun. Behind every veteran, every expert, and every well-seasoned guide is a healthy helping of failure. As relentless chasers of unbeatable tires, we know firsthand: if you want to dune anything right, first, you need to try (And yeah, probably fail a bit.)
One of the greatest parts of our hard-earned lessons is that they give drivers the off-road confidence they need to take the leap, turn off the pavement, and try something new.


Destination: Dunes
Did you know that you can dune in the Midwest? For a failure-friendly summer weekend, first-time off-roaders Kelsey, Jonelle, and Laura packed up their Jeep Wrangler and set course for Silver Lake State Park in Michigan. Boasting over 3,000 acres along the shore of Lake Michigan, Silver Lake State Park is one of the biggest camping destinations in the region. It’s the only dune area open to ORVs east of the Mississippi, and it’s well worth the drive.
State-run parks like Silver Lake are a great place for those who are just getting started with off-roading. Unlike a trip to a larger, more desolate recreation area, at Silver Lake State Park, vehicle speeds are kept a little lower for safety, and traffic is directed in one large loop, so it’s pretty tough to get lost. Plus, just in case, if you end up needing a push or a hand with your vehicle, you’re never too far away from park rangers or fellow drivers for some help.
During this weekend trip, all three ladies were new to off-roading, but eager to try it out and learn some new skills. For other newcomers out there: don’t let yourself get intimidated by the dunes. Having a great weekend at Silver Lake State Park does not require tons of expertise — just the right gear, a little preparation, and a willingness to try.
Five Tips to Make Sure Your Dune Adventure Goes Off Without a Hitch
1. Don’t Dune Alone
2. Play it Safe
3. Run the Right Rubber
4. Adjust Your Tire Pressure
5. Mind Your Momentum
Sandy terrain is one of momentum’s worst enemies. Once your vehicle is in motion, ride at the highest comfortable gear to stay in motion. If you need to stop, do so on a slight decline, so that gravity can help you get going again. Avoid sharp turns — they tend to bury your tires. If you lose momentum and your tires start to spin, try to back up gently. If your tires are spinning in both directions, it’s time to hop out and grab your shovel.
Pro tip: packing some wet sand right in front of your tires can help get you moving again if you’re stuck. Your car’s floor mats placed in the same spot can help add traction as well.
Essential Gear for a Weekend at the Dunes
Tow Strap
Full-Sized Spare Tire
Tool Kit
Spare Vehicle Parts
Basic First Aid Kit
Capable Jack
Portable Air Compressor
Duct Tape
Jumper Cables
WD-40
Bailing Wire
Zip Ties
Flag or Whip light
Small Shovel
BFGoodrich® OnTrail™ Trail Mapping App – Available on Android and Apple Devices
Permission to Explore
Across the US, there are off-road-friendly state parks (and a few national parks too) ready and waiting for you to explore. All you need to dune the weekend right is a couple of friends and the right attitude. With those by your side, what steep, sandy summit couldn’t you climb?
Ride safe.
