Two Brands Driven by the Unexpected
BFGoodrich and Red Bull share a belief that the most memorable experiences happen when people are willing to explore new terrain, challenge convention and push beyond what has been done before.
Since the partnership began in 2014, the two brands have collaborated across motorsport, off-road racing, mountain biking, entertainment and unconventional global events.
The relationship has included Red Bull Frozen Rush, Flugtag, Soapbox races, Speed Clash, Rampage, Hardline, the Red Bull Off-Road Junior Team, Dakar-related content and many other activations around the world.
Together, these moments tell a larger story—one that extends beyond a traditional sponsorship and reflects BFGoodrich’s longstanding connection to competition, innovation and adventure.
More Than a Decade of Unforgettable Moments
The BFGoodrich x Red Bull partnership has evolved across sports, countries and environments, but every activation shares the same spirit: bringing ambitious ideas to life.
Whether the challenge takes place on snow, dirt, rock, pavement, water or in the air, BFGoodrich and Red Bull continue to create experiences that put athletes, vehicles and teams in extraordinary situations.
Where It Began: Red Bull Frozen Rush
In 2014, BFGoodrich joined Red Bull Frozen Rush—an event that brought off-road racing to an entirely new environment.
Instead of racing through a traditional desert or short-course track, powerful off-road trucks competed across the snow-covered slopes of a ski resort.
Frozen Rush brought together high-performance vehicles, experienced drivers and demanding winter conditions, creating one of the defining early moments of the BFGoodrich and Red Bull relationship.
A Partnership Without Boundaries
Since Frozen Rush, the partnership has expanded across a wide variety of sports, formats and cultural moments.
Past activations have included:
Red Bull Flugtag
Red Bull Soapbox races
Speed Clash
Red Bull Vél’Eau
Red Bull Batalla
Red Bull Rampage
Red Bull Hardline
The Red Bull Off-Road Junior Team
Dakar Daily
The Life of Kai series
The Red Bulletin
Wake the City
Natural ice speed-record attempts
Additional motorsport, adventure and cultural events
These activations demonstrate how BFGoodrich and Red Bull can bring the same spirit of exploration and performance into very different environments.
Built on a History of Performance
The BFGoodrich and Red Bull relationship is part of a much broader BFGoodrich history of testing limits through competition and real-world experience.
From racing on pavement to navigating difficult off-road terrain, BFGoodrich has spent decades working alongside drivers, teams and enthusiasts who are constantly looking for the next challenge.
Meet the Athletes Pushing the Partnership Forward
At the center of every event are the people willing to take on the challenge.
BFGoodrich and Red Bull currently share two athletes whose careers reflect the speed, determination and technical skill behind the partnership: Seth Quintero and Christopher Polvoorde.
Seth Quintero
Rally Raid and Off-Road Racing
Seth Quintero has built his career by taking on some of the toughest rally-raid terrain in the world.
After beginning his off-road journey at a young age, Seth quickly established himself as one of the sport’s leading emerging competitors. His combination of speed, confidence and technical understanding continues to make him a driver to watch on the global rally-raid stage.
His story represents the next generation of off-road competition—one shaped by ambition, preparation and the willingness to keep pushing forward.
Red Bull identifies Quintero as a rally-raid competitor who became a world champion at a young age and has continued competing at the highest levels of the discipline.
Christopher Polvoorde
Off-Road and Trophy Truck Racing
Christopher Polvoorde represents a new generation of off-road racers combining raw speed, technical knowledge and a deep connection to the sport.
After beginning his racing career at an early age, Christopher progressed through short-course racing and into Trophy Truck competition. His approach combines competitive performance with an understanding of the preparation, equipment and teamwork needed to succeed across demanding terrain.
In 2026, Christopher joined the BFGoodrich Racing Trophy Truck roster, further strengthening the relationship between BFGoodrich, Red Bull and one of off-road racing’s leading young competitors.
The Partnership Around the World
In 2026, the BFGoodrich and Red Bull partnership continues across a global roster of motorsport, mountain biking, entertainment and creative events.
See the Partnership in Action
Explore photography and video from BFGoodrich and Red Bull events around the world.
From frozen racing courses and desert terrain to downhill mountain biking and custom-built Soapbox vehicles, every activation brings a different interpretation of performance, exploration and creativity.
Built for the Terrain Ahead
BFGoodrich’s relationship with competition is built on more than visibility. Demanding events provide an opportunity to demonstrate the preparation, technical expertise and products needed to take on challenging terrain.
Whether the journey leads across gravel, mud, sand, snow or everyday roads, BFGoodrich develops tires for drivers who want to explore with confidence.
Explore our featured tires
ALL-TERRAIN T/A KO3
- Designed for CUVs, SUVs, & Pickups
- Severe Snow Rated
- Baja Champion
- 60-day Satisfaction Guarantee
- Mileage warranty: 50,000 miles.
MUD-TERRAIN T/A KM3
- Baja Champion
- Coregard Max Technology
- Krawl-Tek Compound
BFGoodrich x Red Bull FAQs
We answer your most asked questions.
FAQ
BFGoodrich and Red Bull began their partnership in 2014. Since then, the relationship has grown across motorsport, off-road racing, mountain biking, entertainment and cultural events around the world.
Red Bull Frozen Rush was an off-road racing event held on a snow-covered ski slope. BFGoodrich joined the event in 2014, making it one of the defining early activations of the BFGoodrich and Red Bull partnership.
The current shared athlete roster includes rally-raid competitor Seth Quintero and off-road Trophy Truck racer Christopher Polvoorde.
The 2026 roster includes events such as Red Bull Hardline British Columbia, Soapbox and Box Cart races, Speed Clash, Vél’Eau, Batalla, Red Bull 400, Rampage and Red Bull Showrun activations.
The roster will be updated as dates, locations and additional event details are confirmed.
Photography and video from past and current activations can be found in the partnership gallery and within individual event and athlete stories.
Use the BFGoodrich tire selector to search by vehicle or tire size and explore tires suited to your driving needs.