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The raft jolts as it hits the first rapid, the icy waters of the Río Manso crashing over its sides. Sabrina Hess’s voice cuts through the roar, calm and steady, guiding her group through the churn. As the raft cascades swiftly through the white water, her eyes scan the river ahead for the next challenge, offering a glimpse into the life of a Patagonia wilderness guide.

As the rising sun begins to paint the horizon, veteran Jeeper Larry Madrid surveys the gnarly terrain ahead, a granite-twisted testament to nature's beauty — and its challenges. For off-roaders like Larry, the Rubicon isn't just a trail, it's a series of tests in preparation, skill, and endurance.

"Out here," he notes, "whatever you bring is what you've got."

The Self-Taught One-Man Show

and a damn good one at that. To keep up with professional racers, he needed an equally capable ride. Art’s solution? A modified 1994 Ford Bronco XLT.

Welcome to Pursuit Essentials, a series where we dive into the diverse sports, pastimes, and recreational activities that BFGoodrich drivers passionately pursue. Informed by subject matter experts whose lives are immersed in each pursuit’s world, these guides are meant to serve as introduction and inspiration to learn more about the pursuit at hand and the community that lives, breathes, and builds for it.