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Shan Fletcher Senior Copywriter, AMP Agency

Shan Fletcher holds a bachelor’s degree in French Language and Cultural Studies and Comparative Literature from the University of Minnesota. She is a Senior Copywriter at AMP Agency and has worked on the BFGoodrich Tires brand since 2020.

Her work spans the brand’s editorial platform, The Garage, its social channels, and a wide range of advertising and brand-building efforts.

As part of her work with BFGoodrich, Shan has interviewed more than 100 builders from all walks of life to understand what they are building for and why. Their stories have helped shape how the brand connects its engineering expertise to the real ambitions, experiences, and lives of its audience.

Her role involves shepherding the BFGoodrich brand voice, ensuring it authentically reflects the people the brand serves, and creatively expressing its role as the “engineers of enablement” — equipping builders with the confidence and capability to pursue what is possible.

Shan works closely with BFGoodrich Group Creative Director Laura Nelli, as well as a talented team of other creatives and strategists at AMP Agency, to develop work that brings the brand’s purpose and personality to life across channels.

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